Winning energy and chocomaltee goodness in every cup of MILO
(Press release sent by Thea Geronimo of Strategic Edge, Inc.)
Manila, Philippines – For 49 years, MILO has championed health and wellness for generations of Filipino families with quality products that boast of big flavors and wholesome energy-giving nutrients. According to the recent Kantar Worldpanel Brand Footprint 2013 study, MILO has consistently ranked in the top 5 brands in the Philippines for both rural and urban households, cementing its reputation as a trusted and well-loved brand by kids and adults alike.
Having established itself as a local favorite among the youth, MILO does more than just provide a healthy source of energy for kids, but also advocates holistic development through sports. As a testament to MILO’s invaluable commitment to serving Filipino households, the brand shares the top 4 reasons why MILO is good for kids.
Breakfast is always better with MILO
Taking a full and nutritious breakfast before heading to school is essential in replenishing a child’s body and mind after a long night without food. Studies have shown that starting the day with a good meal has a positive impact on alertness and concentration, and helps establish a positive attitude towards different activities.
Pairing a well-balanced breakfast with MILO can help ensure that kids are prepared both physically and mentally for a full day ahead. Not only does a glass of MILO with breakfast in the morning sustain the body with lasting energy, it also helps invigorate kids to start the day early and accomplish more.
MILO packs natural energy-giving goodness
Fortified with essential vitamins and minerals, MILO is a reliable source of wholesome energy and nutrition for kids. MILO contains the malt extract PROTOMALT, a mixture of different types of carbohydrates that provide energy and nutrients that the body needs, and ACTIGEN-E, a combination of B vitamins and micronutrients and a source of Vitamins B1, B2, B3, B6, Vitamin C and Magnesium, to help optimize the release of energy from protein, carbohydrates and fat in food.
Nutritionally balanced and certified by the Food and Drug Administration (FDA), MILO also has Protein, which is crucial for building and repairing body tissues, Calcium for strong bones and teeth, and Iron for red blood cell formation, to help provide the nutrients a growing child needs on a daily basis.
MILO is big on cocoa, big on taste
A winning combination in itself, MILO is not only a nutritious drink but a delicious one as well. Formulated with all-natural ingredients including cocoa, milk and malt, every serving of MILO packs the rich chocomaltee taste generations of Filipinos know and love.
“For over four decades, MILO has been and continues to be the preferred drink of kids, ages 7 to 12. It is actually the big chocomaltee taste that makes MILO such a hit among the kids of today, and so nostalgic for the kids of yesterday,” said Janice Yang, MILO Brand Manager, Nestle Philippines.
MILO inspires young athletes to pursue their dreams
Engaging kids in physical activities like sports builds physical stamina and strengthens their mental and social capacities. Kids can also develop character-forming values such as discipline and camaraderie from sports, helping them become champions on and off the playing field.
The MILO Summer Sports Clinics, MILO-sponsored Basketball Efficiency Scientific Training Center (BEST Center), National MILO Marathon and MILO Little Olympics all aim to develop young athletes and discover the next generation of champions. Many of today’s Filipino sports heroes are graduates of MILO-sponsored sports programs, including former SMART-Gilas Pilipinas team captain Chris Tiu, tae kwon do champion Japoy Lizardo, tennis pro Johnny Arcilla, WNCAA gold medalist MVP Princess Gaiser, and basketball phenomenon Kiefer Ravena, among others.
By providing an opportunity for the youth to showcase their athletic talent and skill, MILO comes full circle and reinforces its commitment to holistic youth development. “With the huge success of our youth sports events every year, MILO goes beyond being kids’ favorite chocolate beverage brand and becomes a platform through which young Filipinos aspire to achieve greatness,” added Yang.
“As we come closer to our 50th year serving the Philippines, we are very proud of the trust accorded to our brand and to our programs. We remain optimistic and hopeful towards the future of MILO and of our commitment to the youth.”
For more information, log on to the MILO Philippines Facebook page (https://www.facebook.com/milo.ph) and follow MILO on Twitter (@MiloPH).
The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.
MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2013 marks MILO’s 49th year in the country.
About Nestle Philippines
Nearly a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.
Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well known brands such as Nescafe, Nido, Milo, Nestea, Maggie, Bear Brand, Nestle and Purina, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.
Strategic Edge, Inc.
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